Situated between the seaside towns of Cromer and Overstrand on the north east corner of Norfolk, 6km along the coast from Sheringham Golf Club and jutting out into the North Sea, Royal Cromer Golf Club stands some 320 feet above Cromer's beautiful sandy beaches and is backed by a varied and pleasant hinterland of rolling wooded and bracken covered hills. The area was popularised by London journalist Clement Scott who named the district Poppyland from the abundance of that attractive flower that grows here.